Tips for men to look and feel their best all summer long

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(BPT) – Let’s face it: summer is the season when everyone wants to look and feel their best. Warm weather and long days mean everyone’s heading outdoors, hanging with friends and enjoying the best of the season. Even the guys are looking great – from relaxing at the beach, to putting down the golf greens, to walking the city sidewalks.

This summer men can look and feel perfect all day long with the following helpful tips. Clear Scalp & Hair Therapy experts Dr. Francesca Fusco, a leading dermatologist who specializes in scalp and hair care, and celebrity stylist Jen Atkin, share some helpful tips for men as they head into the summer season.

Protect the scalp: One area men often forget about protecting is the scalp and any and all outdoor activities call for a generous application of sunscreen. “It is important to think of the scalp as an extension of your face. The skin on your scalp is highly susceptible to UV rays,” says Fusco. When spending time in the sun, especially between the peak hours of 10 a.m. and 4 p.m., Fusco recommends dispensing sunscreen on a cotton swab and dabbing it along the part and hairline. Prolonged sun exposure can cause damaging burns that lead to a dry and flaky scalp. Fusco says that guys’ best bet is to “apply generously and often. If no sunscreen is around, wear a hat for foolproof protection.”

Lather, rinse, repeat: When out and about in the summer,perspiration is highly likely. “It is important to shampoo after working up a sweat because inadequate scalp and hair hygiene can lead to buildup of oil,” Fusco says. Reach for a shampoo that is packed with nourishing ingredients. “A clean, well-nourished scalp is a thriving scalp,” Fusco says. CLEAR Men Scalp Therapy is enriched with Bio-Nutrium 10, a combination of natural ingredients including ginseng, tea tree and natural mint. It leaves hair feeling great, and has an amazing fragrance so men will be rushing to the shower.

The perfect style: Don’t be afraid to switch up your look to reflect the easy-going nature of summer. One of the easiest ways is to change up your hair cut. “Many guys are nervous to try something new, but changing up your look is simple and can help to boost your confidence,” says Atkin. “Most men go right for the clippers and buzz it all off when the weather gets hot.” Not ready to take it all off? “Another great option is to go for a style with shorter sides but keep length up top. It is easy to maintain and will grow out nicely too.” Complete the transformation with some new clothes to complement the new look.

Stay hydrated: When heading out for an early morning jog or any outdoor workout, don’t forget to grab a bottle of water. Fusco recommends drinking at least two liters a day during the summer to replenish fluids lost by sweating. Your overall health, from your skin to how you perform in your sports game, will also benefit from the extra hydration. Opt for an insulated water bottle to keep water cool while out in the heat.

For more helpful tips and information visit www.facebook.com/clearmen.

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